Associations - K-Factor

We Grow Associations

We love our associations clients because of the sense of community and dedication to mission. Our Founder, Cheryl Goldsby, is a Certified Association Executive (CAE) and is passionate about nonprofit work.

Our deep roots in marketing can be seen in our approach to achieving strategic priorities and effectively communicating with the association members and volunteer leaders. Whether you have a one-time project, ongoing need or would like to explore our outsourced executive director services, we’d love to speak with you and see if we might be a good fit.

Marketing Services

Compelling content is the key to capturing your desired audience’s attention and keeping them engaged.

We can help by making sure your brand, newsletters, website, and content is always fresh, current and relevant to your key stakeholders.

We work with WordPress, Wild Apricot, HubSpot, Higher Logic, iMIS, Constant Contact, Informz, Mailchimp and many other platforms.

Board Governance

We ensure all our clients have a solid governance foundation to meet their fiduciary responsibilities and protect their board members.

Our focus is on making better use of the board’s time by bringing to their attention both areas for concern and opportunities for growth.

Membership

Let us help with your membership recruitment, retention and engagement.

Ask for a copy of our Association Growth Case Study to see how we helped one client grow membership by 170% in less than two years.

Outsourced Executive Director

Looking to focus on growth and take the day-to-day responsibilities for running the association off the board’s plate?

Our Outsourced Executive Director is the perfect solution and fully customizable to meet your needs today and grow with you over time.

Conferences & Events

Our experienced event planners are here to help with the planning, promotion and sponsorship of your next conference, golf event or board meeting to ensure a seamless execution.

Ask us how we grew one client’s conference attendance by 85% and increased their revenue by 78%.

Chapter Relations

We understand the delicate balance between headquarters and chapters and take special care to understand the intricacies of those relationships.

Some of our Chapter Relations services include leadership newsletters, development of chapter resource center, chapter handbook and toolkits, volunteer leader on boarding and governance training.

Webinars & Virtual Events

Leverage your webinars and virtual events to tap into and engage with new audiences and stakeholders who may not have attended your in-person offerings.

Wild Apricot

Let us manage your Wild Apricot Association Management System (AMS). We can take care of everything from content to data management to billing.

Our marketing expertise comes into play building out event pages and email drip campaigns